Joseph Leflaive (1870-1953) started his career path in the marine engineering corps but, after his marriage to Camille Biétrix du Villars, from the Dauphiné, his career changed. He ran the La Chaléassière metallurgical factory while also looking after the family vines in Puligny-Montrachet. Starting in 1920, Joseph Leflaive undertook a programme of replanting, extending and enhancing the vineyards to cope with the phylloxera blight. He chose new rootstocks that were better suited to each parcel of land and gradually began selling wines under his own label to private clientele. Since then, Leflaive & Associates has been growing relationships and partnerships with vine growers who share their passion for meticulous work without intervention.